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Kraft Heinz builds a coffee brand around its teddy bears | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
By Christopher Lombardo

Kraft is using its Peanut Butter bears’ longstanding brand equity to launch its new Kraft Café Barista. The premium Kraft Café Barista line joins Maxwell House and Ethical Bean in the company’s coffee portfolio. It is rolling out nationwide at grocery retailers and online with Amazon and Walmart.

http://strategyonline.ca/2022/11/16/kraft-heinz-builds-a-new-coffee-brand-around-its-teddy-bears/
 

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